Visit Orlando and Tripadvisor have officially announced the release of a new digital content series alongside an exclusive national getaway competition. Titled “Common Ground,” the unscripted YouTube series explores Central Florida through the eyes of prominent local figures while offering travelers a chance to win an eight-night vacation valued at $15,000.
The campaign showcases how travel, culture, culinary arts, and sports serve as universal connectors for global visitors. By pairing Orlando-connected celebrities, the content series offers an inside look at authentic experiences across the region beyond traditional resort destinations.
Exploring Central Florida Through Local Celebrity Perspectives
The three-part streaming project brings together recognizable icons from music, sports, culinary arts, and performance to share unscripted conversations about community and travel. Each episode focuses on a distinct cultural theme:
Sports & Global Connection: International soccer legend Ricardo Kaká joins Orlando Pride defender Rafaelle Souza at their shared home stadium. The pair discuss the unifying power of international athletics and their personal connections to Central Florida.
Culinary Innovations & Entertainment: Pop culture icon Joey Fatone partners with celebrity chef Richard Blais for a tasting tour spanning local hot spots. Highlights include stops across Universal Orlando Resort and Four Flamingos, alongside discussions on hospitality culture.
Performing Arts & Inclusivity: Broadway performer and Orlando native Michael James Scott explores the city’s vibrant performing arts landscape alongside social media creators the Valentine Brothers. The conversation highlights accessibility, inclusion, and creative expression in local arts communities.
Produced via Wanderlab, Tripadvisor’s creative studio, the collaborative project represents the platform’s first official destination-partner series. Official tourism releases emphasize that the programming reflects growing consumer demand for human-centered hospitality, local authenticity, and community-driven travel itineraries.
Getaway Competition Details and Prize Package
To celebrate the launch of the series, tourism authorities have opened registration for an exclusive travel sweepstakes. One grand prize winner and a guest will receive a fully customized eight-night trip to explore Orlando’s cultural and entertainment districts.
The grand prize package features:
Round-trip air transportation for two travelers to Orlando, Florida.
Eight nights of double-occupancy hotel and resort accommodations.
A dedicated planning session with an official Visit Orlando vacation specialist.
Flexible funding allocated toward theme park passes, local attraction tickets, and dining expenses, completing a total package value of $15,000.
The series is currently available to stream via YouTube and official digital tourism channels. Full sweepstakes rules, entry requirements, and eligibility guidelines are accessible through official Visit Orlando and Tripadvisor landing pages.
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