Finnair and Radisson Hotel Group have launched a loyalty partnership that allows members to transfer rewards between their airline and hotel accounts.
The collaboration introduces two-way conversions between Finnair Plus Avios and Radisson Rewards points. It also gives eligible Finnair frequent flyers access to elevated Radisson Rewards membership tiers.
Members can convert 10 Radisson Rewards points into one Finnair Plus Avios. Transfers in the opposite direction use a rate of three Finnair Plus Avios for five Radisson Rewards points.
The arrangement gives travelers more flexibility to use rewards across flights and accommodation. It may prove particularly valuable for passengers building European or Nordic itineraries that combine Finnair services with stays at participating Radisson properties.
For Finland’s tourism sector, the partnership could support repeat travel, stopover demand and multi-destination journeys. Travelers arriving through Helsinki can use the city as a base before exploring other Finnish regions or continuing elsewhere in Europe.
Two-Way Transfers Add Reward Flexibility
Loyalty currencies often remain confined to the companies that issue them. The new partnership allows members to move balances between two different travel categories.
A Radisson Rewards member can convert hotel points into Avios for use through Finnair Plus. Meanwhile, a Finnair Plus member can move Avios into Radisson Rewards for eligible hotel benefits and redemptions.
This flexibility may help travelers use smaller balances that would otherwise remain inactive. It also allows members to direct rewards toward the part of a journey carrying the greatest immediate value.
However, customers should review transfer conditions before confirming an exchange. Conversion rates are different in each direction, and transfers may not provide equal value when reversed.
Members should also check minimum transfer amounts, processing times, expiry rules and redemption availability. Once converted, points or Avios may be subject to the receiving programme’s conditions.
The system is designed to operate through linked loyalty accounts. Travelers must ensure that the personal details in both accounts match before requesting a transfer.
Finnair Members Receive Radisson Status
The partnership includes reciprocal hotel-status benefits for eligible Finnair Plus members.
Finnair Plus Silver and Gold members can receive Radisson Rewards Premium status. Platinum and Platinum Lumo members can gain access to the Radisson Rewards VIP tier.
Elevated hotel membership can provide additional benefits during participating stays, subject to the conditions, availability and exclusions of Radisson Rewards.
The arrangement gives Finnair’s frequent flyers recognition beyond the airport and aircraft. Their airline status can now influence the accommodation portion of an international journey.
Radisson Rewards members do not receive an automatic equivalent status upgrade within Finnair Plus. However, selected Premium and VIP members may receive invitations to join Finnair Plus and access additional offers.
This invitation-based approach means benefits on the Radisson-to-Finnair side will not apply uniformly to every elite hotel member.
Partnership Supports Connected Nordic Travel
Finnair’s Helsinki hub links Finland with destinations across Europe and Asia. Radisson Hotel Group operates a broad international network covering major cities, resort markets and business centers.
Combining these networks gives travelers more ways to build connected journeys. A visitor could use Avios for a Finnair reward while applying Radisson Rewards points toward accommodation, depending on availability and programme rules.
The partnership also supports blended business and leisure travel. A corporate passenger may earn rewards during work trips before using them for a personal holiday in Finland or another destination.
Helsinki can benefit as the central connecting point within this model. International visitors may add hotel nights before continuing to Lapland, Finland’s lake regions, Baltic capitals or other European cities.
Longer itineraries distribute spending beyond airport transit. Hotels, restaurants, attractions, local transport providers and cultural venues may all benefit when travelers extend a connection into a stopover.
Finland Tourism Gains New Opportunities
Finland offers experiences that vary significantly by season. Helsinki supports urban breaks built around design, food, architecture and coastal culture.
Elsewhere, summer travel includes lakes, forests, islands and extended daylight. Autumn creates opportunities for nature tourism, while winter draws visitors seeking snow activities and northern experiences.
More flexible rewards could encourage members to return during different seasons. A traveler who visits Helsinki for business may later use accumulated points or Avios for a leisure journey.
The partnership may also encourage exploration beyond Finland’s best-known destinations. Regional flights and accommodation rewards can help travelers consider smaller cities and less familiar tourism areas when suitable options are available.
Nevertheless, loyalty transfers alone will not determine tourism growth. Flight schedules, reward-seat availability, hotel inventory, prices and seasonal accessibility will remain important.
Loyalty Moves Beyond Separate Bookings
Airline and hotel partnerships reflect a broader shift toward connected travel ecosystems. Travelers increasingly expect rewards earned in one part of a journey to remain useful elsewhere.
For Finnair, hotel conversions increase the practical uses of Avios. Radisson gains access to frequent flyers who may prioritize its properties when planning accommodation.
The partnership also gives both companies another way to retain customers without creating a combined booking product. Members still control when to transfer their rewards and how to redeem them.
Travelers should compare the cash price and reward value before moving balances. Transfers are most useful when they unlock a specific flight or hotel stay rather than occurring without a planned redemption.
By combining two-way points conversions with selected tier benefits, Finnair and Radisson have created a more flexible loyalty proposition. The agreement connects flights and hotels while opening new possibilities for Helsinki stopovers, Nordic holidays and wider international travel.
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