Jamaica is placing artificial intelligence, workforce development and local business participation at the centre of its Tourism 3.0 agenda. Tourism Awareness Week 2026 brings these priorities together through school activities, a youth forum and a hospitality technology workshop. Running from 27 September to 3 October, the programme explores how digital tools can support tourism while
Jamaica is putting artificial intelligence and digital skills at the centre of its tourism discussions in 2026. Government-backed forums and an existing visitor chatbot show how the island is examining technology’s role in travel planning, destination marketing and hospitality work. The focus will continue during Tourism Awareness Week, scheduled for September 27 to October 3.
Jamaica’s hotel industry faces a significant digital distribution shift following the launch of hotel reservations within Google AI Mode in the United States. The technology allows American travellers to discover, compare and book supported accommodation through a conversational search experience. Google began rolling out the booking capability on August 27, 2026. Users can describe their
